Impersonation Scam
Pretending to be a brand, official, friend, or family member to gain trust.
How it appears in scam messages
Impersonation is the foundation of most message scams: the sender pretends to be a brand, your bank, a delivery firm, a government office, a boss, or a family member. They borrow logos, names, and tone, and often spoof a number or email so it looks right. The disguise is what gets you to trust the request that follows.
Example only - do not act on it
Example only: Hi mum, I dropped my phone — this is my new number. Can you help me pay a bill quickly?
Why it matters
Impersonation is the backbone of most message scams.
Common red flags
- A familiar name or brand making an unusual request
- A 'new number' for a contact you already know
- Spoofed caller ID or a look-alike email address
- Urgency that discourages you from checking
Safe next steps
- Stop and verify through official channels you find yourself
- Never share codes, passwords, or card details from a message
- Use the message checker if you are unsure
- Report and block the sender
Related scam types
Related scam-type hubs
Related red flags
Frequently asked questions
How can I avoid impersonation scam?
Slow down, never act on urgency, and verify through official apps or websites you open yourself. Use the free checker if a message seems off.
What if I have already been affected?
Contact your bank or the relevant provider through official channels, change any exposed passwords from a trusted device, and save evidence. See our recovery guides.