Brand impersonation
Quick answer
Scammers copy a trusted brand's name, look, and tone to make fake messages seem real.
- Open the official app or type the website yourself and verify there. Never use links from the message.
What it is
Scammers copy a trusted brand's name, look, and tone to make fake messages seem real.
How it works
A message mimics a brand's branding and creates a reason to act - a delivery fee, account problem, or refund - leading to a fake login or payment page.
Red flags to watch for
- Branding that looks right but a wrong sender domain
- Urgent account or delivery problems
- Links to log in or pay outside the official app
- Requests for codes or card details
What not to do
- Do not act under time pressure
- Do not share codes, passwords, or card details
- Do not click links or pay fees from the message
The safe next step
Open the official app or type the website yourself and verify there. Never use links from the message.
Often seen on: SMS, Email, WhatsApp, Social media.
Commonly targets: Customers of popular brands, Anyone expecting deliveries or bills.
How to verify safely
- Do not use links, phone numbers, QR codes, or email addresses from the suspicious message.
- Open the official app or website yourself - type the address manually.
- Call a contact you have saved, or the number printed on your bank card.
- If you are threatened or in immediate danger, contact local emergency services or police.
How to report it
Report to your country's fraud or cybercrime authority; see the reporting directory for official links.
Find official links for your country in the scam reporting directory.
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Frequently asked questions
What is a brand impersonation?
Scammers copy a trusted brand's name, look, and tone to make fake messages seem real.
How can I avoid a brand impersonation?
Open the official app or type the website yourself and verify there. Never use links from the message.
What should I do if I have already been affected?
Contact your bank or the relevant provider through official channels, change any exposed passwords from a trusted device, and save evidence. See our recovery guides, and be wary of recovery scams that promise to get your money back for a fee.